YAZID, Azy Athoillah. The Illusion of Eco-Friendly Brands: Greenwashing and Consumer Backlash in Fast-Fashion Retail. BizGrowth: Journal of Business and Economic Development, [S. l.], v. 1, n. 2, p. 77–92, 2026. Disponível em: https://journal.novantara.org/index.php/bizgrowth/article/view/62. Acesso em: 29 oct. 2026.